Swan Tower

It's an interesting conundrum that I've spend a lot of time contemplating over the course of the recent election in the United States. It's obvious that sensational sound bites and headlines proved profitable for the major news outlets and Trump provided them with plenty of that. It seems to me upon paying very close attention to multiple outlets over the campaign period that all the media allowed Trump to get away with exaggeration and falsehoods like they never have before because it guaranteed clicks and viewers. In doing so they let their side down massively because a free and brutally honest press is a necessity in a democracy. However they need those viewers and those clicks in order to survive so they're trapped in a Catch 22 situation. False news is cheap and easy, real journalism is not and yet they got rewarded for not doing their job properly, so I'm at as much of a loss as you are. I suspect in the end the only thing that will make a lasting difference is if we, the consumers of their product, hold them to the very highest standards. Contacting them when they don't spell out the facts, or shade the truth, etc. and let them know that we not only expect better but demand it.